Every e-commerce company worth its salt should consider investing in app development in 2025. For companies that use the internet to conduct most of their critical operations, a mobile app is one of the best ways to ensure they have a constant line of communication with their consumers. A robust digital presence will help your e-commerce business boost customer engagement and loyalty, build trust, and maximize growth.
One of the key aspects of establishing a strong online presence involves developing high-quality mobile apps to ensure customers can access all your online marketplaces and social media accounts easily and conveniently. With an increasingly larger portion of trade occurring online, American e-commerce firms in a wide range of sectors are teaming up with mobile app development firms to create secure and high-functioning mobile apps.
Investing in the right app developer is critical to improving online user experiences. Revenue from mobile commerce accounted for over 50% of total e-commerce sales in 2023, a whopping $3.88 trillion, making it an incredibly attractive segment. App development can ensure e-commerce firms take a slice of this large pie by enabling them to provide seamless and personalized shopping experiences to their customers.
Mobile apps are also key to increasing conversion rates in the e-commerce industry thanks to the proliferation of smartphones in most markets. Buying a product on your mobile phone is quick, easy, and can be done from the comfort of your home, making it easier for virtual retailers to convert leads to customers. With the average smartphone user installing at least 4 e-commerce apps on their phones, any virtual wholesaler or retailer that doesn’t develop an app is leaving money on the floor.
Investing in app development is also a great way to boost loyalty within your customer base. An easy-to-use mobile app that improves customer experiences can help you retain customers or even attract new ones. Using features such as personalized recommendations coupled with real-time alerts and notifications as well as offering discounts and offers within your app can boost customer loyalty even further.
Boosting customer loyalty by investing in app development can help e-commerce companies reduce their customer acquisition costs and increase their revenue thanks to return customers and referrals.
Finally, a mobile app provides e-commerce firms with a direct marketing channel for their consumers. They can use these apps to attract consumer attention by offering dynamic offers, data-driven campaigns, loyalty programs, targeted recommendations, and exclusive banners to convert users to potential customers.
For major entities like Alibaba Group Holding Ltd. (NYSE: BABA) within the e-commerce space, having apps designed isn’t enough for them. They have an entire tech division that is giving major technology companies a run for their money.
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