Predictive Analytics Helps Merchants Anticipate User Needs in Payment Processing
Increasingly advanced financial technology has made it possible for payment processing merchants to anticipate their users’ needs. Thanks to predictive analytics that use historical data coupled with next-generation algorithms, merchants can project what their users need much more efficiently and react proactively. The ability to apply predictive analytics to payment processing is a major game changer as it allows payment merchants to move from traditionally reactive payment transactions that typically responded to user actions once they had happened. Merchants will now be able to use predictive analytics technology to offer users a more personalized and seamless experience by anticipating their…