Alibaba’s Taobao Announces Free International Shipping to Boost Competitiveness
Tmall and Taobao, two of Alibaba Group Holding Ltd. (NYSE: BABA)’s largest online marketplaces in the Chinese market, is introducing free international shipping to increase its competitiveness. Alibaba Group Holding is especially interested in making Taobao and Tmall more competitive in the clothing segment where major players such as Temu and Shein reign supreme. The recent move is meant to boost business among clothing merchants on the two Alibaba platforms by eliminating international shipping costs and making it more affordable for them to sell clothing to customers in foreign markets. Competitors such as Shein and Temu have enjoyed significant market…