The integration of dating apps such as Tinder and Bumble into relationships and the dating world may be contributing to rising rates of burnout and exhaustion. Dating apps were first introduced as a tool to make meeting potential partners easier. They allowed people to interact with individuals outside of their usual circles and undoubtedly helped foster relationships between people who likely would never meet if they relied on recommendations from family and friends.
However, their proliferation and use are increasingly being tied to burnout among people looking for partners. While many people met their current partners on dating applications, just as many have had to contend with months or even years of endless swiping and liking of profiles followed by awkward conversations that ultimately lead nowhere. This has culminated in a phenomenon experts call “dating app burnout.” After an endless barrage of profiles and pointless conversations, many individuals are growing tired of using dating apps.
California-based freelance photographer and photo editor Marilyn Espitia is one of those. The 31-year-old began using such applications in college and ultimately found her former partner and coparent on OkCupid. However, Espitia has been single for three years and has been primarily using Hinge to meet a partner, with occasional breaks from the dating platform when “it becomes too much.” The self-proclaimed “hopeless romantic” says the dating app can become overwhelming, a sentiment supported by licensed clinical psychologist Yasmine Saad.
The psychologist notes that an estimated three out of four people who visit her use dating apps and 80%–90% of them have mentioned burn out and feeling fatigued from using the apps. This is partly due to the fact that dating app users can never be sure their efforts will be successful, whether they are looking for a long-term partner or casual relationship. Saad, who is also the founder and CEO of New York-based Madison Park Psychological, says the process can be quite difficult as users tend to invest a lot and receive little in return.
According to Saad, dating app use can lead to issues with self-esteem and feelings of hopelessness. According to Boston University assistant professor of media science Kathryn Coduto, dating app burnout may have started as soon as tech companies introduced dating apps. Coduto has spent nearly a decade researching online dating and reports that burnout was also common in presmartphone platforms such as Match.com and eHarmony. Still, modern apps seem to have a greater impact because they are much more integrated into society.
The onus is now on companies in the online dating space, such as Momo Inc. (NASDAQ: MOMO), to leverage new technologies, including artificial intelligence (A) that can help users find matches faster while also addressing the safety risks that can make the online dating experience anxiety inducing for some people.
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