Italian fintech app Tinaba alongside Banca Profilo will become the first fintech company in Europe to incorporate Alipay+ Mini Program solutions. The move also makes Tinaba one of the first Super Apps in the European market and will revolutionize mobile money services for both merchants and users.
Integrating the Alipay+ technology into Tinaba will allow the leading Italian application to design an open system/platform where 3rd party app developers can develop and then publish Mini Programs within the Tinaba application. Users will be able to buy products, book services, and gain access to exclusive promotions and discounts inside the Tinaba app thanks to Alipay+ Mini Programs.
These are small 3rd party-developed mobile applications that eliminate the necessity to download several separate apps and promise to offer users a much more streamlined experience in Italy and 26 other countries across the globe. The integration will grant Tinaba users having Banca Profilo access the latest Mini Programs from different physical and digital touchpoints.
It has also provided third-party tech developers and merchants with access to a host of new opportunities by broadening their potential market. Alipay+ currently has more than 200,000 users of Tinaba having Banca Profilo globally and will provide a robust platform for merchants to develop and manage Mini Programs as trade and digitalization become increasingly entwined.
Online booking platform Tiqets will be the first Mini Program on Tinaba having Banca Profilo. The global booking platform allows users to buy tickets to more than 4,000 attractions and museums across the globe within the Tinaba app using a transparent and intuitive user interface. The Mini Program’s integration will significantly simplify the payment and planning process typically involved in booking tickets to such attractions.
With a single Alipay+ Mini Program offering this much utility, it is clear that integrating the technology into Tinaba powered by Banca Profilo will be a game-changer. Users will be able to use a wide array of different services without leaving the application as merchants and 3rd party developers develop and add more Mini Programs.
Alipay parent company Ant Group first partnered with Banca Profilo and Tinaba in 2016 and extended its Alipay+ solution to Tinaba alongside Banca Profilo users last year, allowing them to make mobile money payments at over 2.5 million Alipay+ supported stores across Europe. Thanks to the partnership between Ant Group and the two fintech firms, Tinaba users can now make mobile money cross-border payments in 27 countries with Alipay+ merchants.
Mobile connectivity is helping to expedite cross-border systems in aspects like social media and mobile payments. As entities like Momo Inc. (NASDAQ: MOMO) make further inroads into their chosen markets, it is likely that they too could enter into relationships like the one which has been worked out by Banco Profilo and Tinaba to expand mobile money payment in Europe.
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