Research has revealed that Elon Musk’s posts on social media since July have boosted Republican presidential candidate Donald Trump. The tech billionaire posted his endorsement of Trump on X (formerly Twitter) shortly after the former President suffered an assassination attempt three and a half months ago.
In the months since his initial endorsement of Trump, Musk has thrown his weight behind the GOP candidate, appeared at several of his rallies, and funded his campaign to the tune of over $100 million by donating to America PAC, a political action committee that supports Trump. Research has now revealed that on top of leveraging his substantial resources, Musk has influenced the presidential campaign by less overt means.
Tesla and SpaceX CEO Elon Musk acquired social media platform X in 2022 and quickly made major changes to the platform to meet his standards for free speech. This included the controversial decision to reinstate Donald Trump and other public figures that had been banned from Twitter. Additionally, Musk’s X account saw a sudden boost in engagement once the acquisition was complete and his posts began attracting a lot more views, likes, and retweets compared to similar political accounts.
X is one of the most used social media platforms in the world with more than 586 million monthly users globally. This grants tech billionaires like Elon Musk, who have seemingly little oversight, significant influence over critical matters such as the election. Reports say Musk mobilized 80 engineers to tweak his platform’s algorithm in 2023 after a tweet from President Joe Biden outperformed his tweet during the Super Bowl.
With Musk tweaking X’s algorithm to make sure his content reaches more people in the past, many experts are concerned he may have fallen back to old habits to boost Donald Trump’s campaign. The Conversation analyzed engagement metric data for the first ten months of the year and compared Elon Musk’s metrics with other eminent right-leaning political accounts like Donald Trump Jr., Tucker Carlson, and Jack Posobiec.
The study also compared Elon Musk to accounts owned by left-leaning figures such as U.S. Senator Bernie Sanders, Vice President and Democratic Presidential candidate Kamala Harris, and U.S. Representative Alexandria Ocasio-Cortez. Researchers discovered a sudden and notable jump in engagement with Elon Musk’s X account since July, seeing his views surge by 138%, likes by 186%, and retweets by 238%.
In comparison, X accounts owned by figures on the other end of the political spectrum saw their view counts increase by just 57%, likes by 130%, and retweets by 152% since July. The report notes that while engagement metrics improved for both right and left-leaning accounts, Musk saw a notably large increase in likes and retweets.
The audience reach that the social media platform X has given Musk shows how much influence firms like Momo Inc. (NASDAQ: MOMO) can have on the public, and why these platforms should be used for the good of communities.
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