- China-based information technology company Infobird recently launched a WeChat call center designed to incorporate WeChat’s multi-channel functionality with Infobird’s SaaS platform for recruiting and retaining customers
- Infobird’s platform uses big data and AI to create “portraits” of consumers’ expectations and needs by analyzing input from multiple channels
- WeChat became the world’s largest standalone mobile app in 2018 with over 1 billion monthly active users of its messaging, social media and mobile payment services
- Infobird’s cloud computing and AI technologies have generated more than 70 proprietary licensing rights
The growth of China’s robust economic engine and the rapid modern development of the nation’s middle and upper-middle class societies in recent years has driven both domestic and foreign companies to seek out and court the hundreds of millions of Chinese consumers connected to the economy through technological tools (https://ibn.fm/B5uv6).
Companies seeking to use their resources in the most effective manner possible to acquire and retain consumers have turned to the automated, intelligent solutions big data and artificial intelligence (“AI”) can provide through the software-as-a-service (SaaS) market. Chinese SaaS innovator Infobird (NASDAQ: IFBD) is making a name for itself through its recent Nasdaq debut as well as a growing number of retail agreements that use its technology, and on July 26 the company announced its next step with the launch of its WeChat call center.
The WeChat call center is designed to help businesses build an automated and personalized private domain traffic operation platform that will help the B2C clients achieve major upgrades while drawing on the the advantages of the powerful WeChat ecosystem for interacting with customers.
WeChat is a Chinese multi-channel messaging, social media and mobile payment app that became the world’s largest standalone mobile app in 2018 with over 1 billion monthly active users (https://ibn.fm/n9wNn). Infobird’s WeChat call center brings the functionality of corporate WeChat to Infobird’s multi-channel customer interaction platform with “an exclusive private domain traffic ecosystem for enterprises through four steps” that include attracting customers, retaining customers, keeping customers actively engaged and successfully managing the customer service interactions of company personnel, according to the Google translation of the company’s Chinese news release (https://ibn.fm/pLmqK).
Using private domain traffic for the development of long-term customer relationships has become a necessary path to company growth. The SaaS industry in China was valued at $3.3 billion last year after growing 43.5 percent from the year before (https://ibn.fm/dJT7T).
Infobird has created a single platform to meet the needs of consumers and businesses by using big data and AI to analyze input from multiple channels and then generate portraits or profiles that represent each user, their expectations and their needs.
The platform provides the means for companies to understand their customers more completely and accurately, which makes it possible for the companies to employ precision marketing in e-commerce and physical stores, incorporating Infobird’s product into the companies’ infrastructure in an essentially seamless manner.
Infobird is focused on SMEs, demystifying software and automation in business processes. The advent of the COVID-19 pandemic last year expanded remote-work demands exponentially for businesses from small family operations to large corporations, and Internet cloud-based technology has stepped in to fill the need.
For more information, visit the company’s website at www.Infobird.com/en/index.html.
NOTE TO INVESTORS: The latest news and updates relating to IFBD are available in the company’s newsroom at https://ibn.fm/IFBD
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