The 2024 Paris Summer Olympics may have just concluded, but they provided Alibaba Group Holding Ltd. (NYSE: BABA) with an invaluable platform to showcase its artificial intelligence and cloud technology. The 19-day competitive sports extravaganza featured a myriad of outdoor and indoor events that used Alibaba’s technology to broadcast events and engage with users in a completely unprecedented manner.
According Thomas Batch, president of the International Olympic Committee (IOC), Alibaba served the 2024 Olympics by providing supporting technology that significantly improved the games’ “efficiency and sustainability.” The Chinese company partnered with the IOC to bring about a new age of games broadcasting that relied on cloud technology to boost engagement with the hundreds of millions of people worldwide who tuned in to watch the Olympic games.
Alibaba’s digital tools were also used to measure how much energy was consumed during the games and have been incorporated into the IOC’s toolbox to help the organization manage its archives in the future. This marks the first time cloud technology was used to enhance sports broadcasting, and Alibaba is at the forefront of the emerging field through its subsidiary, Alibaba Cloud Technology.
As Alibaba Group chair Joe Tsai says, the games represented an “invaluable” platform for the company to exhibit its artificial intelligence (AI) and cloud technology. For instance, @Alibaba introduced an AI-powered virtual boxing program that allowed people to take part in virtual matches using virtual reality headsets. The IOC also used Qwen, a large language model developed by Alibaba, to power real-time commentary for matches in both French and English.
This AI-powered commentary analyzed Olympic athletes’ movements and predicted how the athletes would perform in subsequent rounds. Aside from boxing, sports fans could also take part in virtual judo, archery, wrestling and beach volleyball matches powered by Alibaba’s artificial intelligence technology. Alibaba Cloud also used its technology to convert fans’ photographs into animated videos of them doing everything from pinning an opponent in wrestling to hitting a perfect bulls’ eye in archery.
Moving forward, the International Olympic Committee will also use AI tech developed by Alibaba to enhance its archiving activities. It has teamed up with Alibaba Cloud to launch a Media Archiving artificial intelligence solution to aid in the organization, storage and retrieval of the committee’s massive collection of audio, images and video content. Selina Yuan, Alibaba Cloud Intelligences president of international business, said the company’s cloud-based artificial intelligence initiatives have been designed to change how media professionals and sports fans globally experience the Olympic Games.
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