How a Texas-Based App Wants to Bring Safety, Fun Back into Online Dating

A dating app created and hosted in Houston, Texas, claims it can boost user safety in the often unsafe dating world. With more than 55 million active users in the United States as of 2022, online dating is becoming one of the main ways Americans look for and find partners. Unfortunately, many of the millions of users on popular dating apps such as Tinder pose a safety risk to the majority that are simply looking for love.

As a result, online dating has slowly become ubiquitous with scams, fraud, stalking and even sexual abuse. Houston-based dating app Wingr is working to solve this critical safety issue and increase safety in the online dating space by relying on users “being themselves” and investing more time into meeting the ideal partner.

According to Wingr Chief Operating Officer (“COO”) Howard Edwards, the dating app works in two ways: by enhancing communication and allowing wingmen/wingwomen, or “matchmaking partners.”

A significant portion of dating app users typically swipe through profiles without making more than a casual glance at the details. Unfortunately, this means that many users miss potentially suitable matches because they casually swipe past dozens of profiles without connecting to any. Edwards says Wingr attempts to capture aspects that occur naturally in the dating process.

For instance, Edwards, explains, people ask friends for advice or to act as their wingmen or wingwomen when they go out to try and meet someone. Involving friends in the dating process can give people the confidence to throw themselves into the chaotic dating scene and help them make better decisions. Wingr is taking this critical aspect of dating and integrating it into the app, Edwards says.

He says that involving friends in the dating process is “natural behavior.” However, instead of having to take screenshots of profiles and share them with friends for advice, Edwards says the Wingr team created an in-app platform where users can do more easily.

In essence, Edwards says, a friend, or “Wingr” living in a city where Wingr is available, could vet and even recommend profiles for you to either talk to or avoid. A Wingr won’t be able to interact with any of the profiles they vet on a friend’s behalf and will be able to send profiles to their friend’s account to view. They can also help their friends stay away from potentially unsafe matches by spotting red flags they are blind to and advising them to avoid certain profiles.

With Texas recently ranking as one of the most unsafe states in the country for online dating, having a friend by your side as you look for a partner could be a lifesaver.

The growing concerns about safety while dating online are probably giving enterprises such as Momo Inc. (NASDAQ: MOMO) plenty to think about as they take steps to extend their penetration of the market.

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