Chinese Firms Leverage Social Media to Market Tour Packages

Analysis by Dataxet Limited has revealed a significant surge in interest in China tour packages on social media. The Thailand-based media intelligence organization used its DXT360 platform to analyze social media data from Jan. 1, 2024, to Feb. 20, 2024, and found that the net was abuzz with talk of Chinese tour packages.

Dataxet Limited’s analysis highlighted an increase in conversation and engagement regarding travel in China. Furthermore, there was a notable increase in the popularity of certain hashtags across different social media platforms during the study period. The term “China tour packages” was mentioned 1,035 times and had 48,411 engagements, a sure sign that social media users across different platforms are interested in exploring China.

Facebook ranked first in terms of China tour package discussions with hashtags such as TravelChina, ChinaVisa and VisFreeVisa trending on many social media platforms and helping to push the online buzz around Chinese tour packages even further. Social media generally plays a pivotal role in influencing travel decisions because it provides travelers with a forum for sharing their experiences and offering recommendations. Consequently, the recent spike in social media discussions regarding China tour packages can sway consumer behavior.

According to engagement metrics, there is already a strong community interest in China as a tour destination. This has the potential to affect tourism trends significantly and may even point to China’s rise as a preferred tourist destination. With the east Asian nation’s economy still struggling to rebound to pre-COVID levels and reeling from major crises in the real estate sector, a surge in tourism revenue would be welcome.

Unlike the rest of the world, China initiated extremely strict zero-coronavirus measures and remained locked down long after other countries had moved on from the pandemic lockdowns. The country remained in lockdown for a whopping three years, and its economy failed to meet 1% growth predictions in 2021. The recent analysis could be a sign of an incoming boom in tourism revenue in China that may help the nation as it strives to rebound economically.

Stakeholders in China’s tourism sector can gain valuable insights from Dataxet Limited’s findings. Tourism marketers, operators and travel agencies can use the media intelligence company’s findings to tailor their products and marketing strategies to ensure they meet the rising interest in China tour packages. Visa information-related hashtags also point to an opportunity for making travel processes less complex, which would, in turn, make China a more appealing travel destination for tourists.

This report shining the spotlight on the increasing role that social media is playing in marketing tour packages to China illustrates the power of entities such as Momo Inc. (NASDAQ: MOMO) in enabling economic activities across industries and sectors.

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