Alibaba Group Holding Ltd. (NYSE: BABA) has partnered with the International Olympic Committee to offer branded products to Chinese Olympic fans through its business-to-consumer (B2C) marketplace, Tmall. The e-commerce conglomerate announced that the Tmall Olympic Store is now selling official Paris-2024-branded products on the same day Paris 2024 commemorated the 100 days remaining before the start of the impending Olympic games.
Chinese Olympic fans can now show their excitement and support for the games with a wide range of official branded merchandise as the countdown to the Olympic Games Opening Ceremony begins. This merchandise includes plush toys of the Phryges (the official mascots of the both the Paralympics and Olympic games), a series of silver Olympic-themed coins and figurines of the Eiffel Tower and team mascots. Outside of the FIFA World Cup, the Olympics are the largest international sports events in the world, and they attract billions of viewers every season.
The Paris 2024 Summer Olympics games are scheduled to begin on July 26t, 2024, with the opening ceremony expected to draw an estimated one billion viewers. IOC Television & Marketing Services managing director, Anne-Sophie Voumard, says the partnership between Alibaba and the Paris 2024 Olympics is an “exciting moment” for both the games and Chinese sports fans because it will allow fans to connect with the Olympics and collect a keepsake of the games, such as the Phryges plush toys.
Voumard noted that sports fans in China had already shown great support for Bing Dwen Dwen during the 2022 Winter Olympics in Beijing and said she hopes the fans will also embrace Phryges. As Tmall is one of the largest e-commerce platforms in the massive Chinese market, it offers users a great platform for engaging and connecting with other fans who are also looking for officially branded Olympic products.
The International Olympic Committee launched the Tmall Olympic Store in 2018 to provide sports fans in the country with officially branded products year round. In the years since its launch, the Olympic Store has gained millions of followers and been visited billions of times; the Beijing 2022 mascot Bing Dwen Dwen is particularly popular among customers.
Tmall also offered initiatives such as an interactive brand hub with interactive fan-engagement campaigns during the Beijing 2022 Olympics. Similarly, Liu Bo, Tmall business unit president, says the e-commerce platform will focus on providing various “captivating” interactive experiences and online activities to bring unique experiences to more sports fans in China.
About ChineseWire
ChineseWire (“CW”) is a specialized communications platform with a focus on promising China-based companies that are listed in North America. It is one of 60+ brands within the Dynamic Brand Portfolio @ IBN that delivers: (1) access to a vast network of wire solutions via InvestorWire to efficiently and effectively reach a myriad of target markets, demographics and diverse industries; (2) article and editorial syndication to 5,000+ outlets; (3) enhanced press release enhancement to ensure maximum impact; (4) social media distribution via IBN to millions of social media followers; and (5) a full array of tailored corporate communications solutions. With broad reach and a seasoned team of contributing journalists and writers, CW is uniquely positioned to best serve private and public companies that want to reach a wide audience of investors, influencers, consumers, journalists and the general public. By cutting through the overload of information in today’s market, CW brings its clients unparalleled recognition and brand awareness. CW is where breaking news, insightful content and actionable information converge.
For more information, please visit https://www.ChineseWire.com
Please see full terms of use and disclaimers on the ChineseWire website applicable to all content provided by CW, wherever published or re-published: https://www.ChineseWire.com/Disclaimer
ChineseWire
Los Angeles, CA
www.ChineseWire.com
310.299.1717 Office
[email protected]
ChineseWire is powered by IBN
